Hotelz.ie Booking Site
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Hotelz.ie, is a national hotel and resort booking website for Irish holiday makers looking for deals abroad.
The project manager asked us to upgrade their basic contact form style site to a fully functional booking website featuring over 50 international destinations with a loyalty discount program for repeat customers.
We were also asked to setup SEO (Search Engine Optimisation), booking managment, CRM integration, contact forms, analytics to measure site visitors and a Google PPC campaign.
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Planning
Phase I :Pre-Work
- Audit existing site performance
- Market Analysis (Competitors / SEO)
- Define System Requirements
Identify Candiate Booking System
Identify Ad-on Features
Phase II :Site Build
- Build eCommerce & OTA Integration
Build Loyalty Program Membership Module
Home Page & Contact Page Build
- Security Features (Firewall, Anti-Spam etc)
- Site Backup Setup
- SEO on page optimisation
Phase III :Publication
Google Account Setup
- Pre-Launch Design / Functionality Review
- Site Signoff
Sitemap Submission
- Google My Business Listing
Phase IV: Advertising & Monitoring
- Initial Google Pay Per Click Campaign
- SEO Performance Review
- Search Console Error Review & Indexing Functionality
- PPC Campaign Review
Results
The project was successfully published in 15 weeks. Over 50 destinations were linked to the site and bookings trebled until the onset of Covid-19 restrictions in 2020.
Organic SEO results has meant that 15 target keywords are now ranking on page 1 and 2 of SERP results.
