Importance of SEO
Search engines rely on SEO to tell them what your website is about. It uses information like sitemaps, meta descriptions, image alt tags, headings, keywords and other information to assess a website.
If information is missing or incorrectly aligned with customer search intent, Google will give you a poor page quality rank and relegate your SERP (Search Engine Result Pages) results.
A national tools supplier asked us to review their search presence for 800 products in their online catalog as very few were appearing on the 1st or 2nd page of organic Google search results.
They also were concerned that their Google Ad campaign was not serving ads for key products that they wanted to promote.
We first looked at the Google Ads campaign which was costing them €700 pmo and identified that many items were not being served because of missing product information which we quickly remedied.
We also identified incorrectly set image alt tags for almost all products and the lack of an SEO management plugin.
Shortly after remedying the situation, 100’s of their products began to organically appear on the 1st page of Google and their Ad Campaign was much more effective.
What else we can do for You
WE HELP MAINTAIN YOUR WEBSITE ON A MONTHLY PLAN AND GIVE YOU EXPERT ADVICE AND THE REPORTING YOU NEED .
WE CAN MANAGE PRODUCT UPDATES, PLUGIN LICENSES, BACKUPS, SEO, CONTENT, USERS, SECURITY CERTIFICATES AND MORE.
Customers who hire a dedicated resource to manage key elements of their website are far more likely to increase sales and reduce risk of downtime to things like hacking or lack of a working backup.
“ON AVERAGE, COMPANIES GENERATE 67% MORE ONLINE SALES WITH DEDICATED WEBSITE MANAGEMENT IN PLACE “
We take the time to document steps when managing your site so that you will always have a reference for later use. We can even create training videos with screen-cast technology and conduct training via Zoom if you require in-house staff to manage your site.
SEO | PRODUCT UPDATES | PLUGINS | BACKUPS & SECURITY | TRAINING
IN 2021 80% OF SITE OWNERS SAID SECURITY WAS THEIR NUMBER 1 CONCERN
The HSE ransomware attack of 2021 was the largest but certainly not the last large data breach to happen to Irish firms. Most breaches are caused by fraudulent emails, weak login security and out of date patches and plugins. More than 1/2 Irish website owners admit to not being ready for a breach which is where we can help.
We’ll manage your site security including spam control, backups, firewall monitoring, user access control, SSL certificate management, two factor authentication and more. We’ll aslo help configure these options for you so you’re site is always protected.
Hear from our Customers
“We have used Paul at Carlton Web Solutions for web development the past few weeks and his attention to detail is second to none! I would recommend Paul for all Web Development & Web IT contracts and Web Design Maintenance. ” [Apr 2022]
“Carlton Web Solutions built an eCommerce site for my event rental business. They were easy to work with and a great attention to detail that was fantastic. Can’t recommend enough.” [Dec 2020]
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